Go on to links page - there's some really good art & france addresses here
"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."
- Fairfax Cone, of Foote Cone & Belding, quoted in John O'Toole, The Trouble with Advertising . . ., 1981, New York: Chelsea House, p. 48.